Logo

8 Part Poster Campaign

UMatter

Brief

UMatter is a start-up program at CSU, Chico that is designed to eliminate negative stigmas and to promote healthy student interaction and positive mental health practices. This initiative focuses on eight different components which include consent, alcohol, listening, self-care, action, safety, language, and purpose.

Concept

My contribution to the UMatter initaitive was creating a logo and 8 part poster campaign. Using Chico State colors and fonts I created a cohesive logo. Each "spoke" has its own individual poster and message that highlights various organizations purpose on campus.